Planning a lookbook shoot
Locking the shot list before the day starts, holding lighting across looks, and a sourced answer to how many looks a day actually holds.
Guides
Guides for planning a photoshoot
Five practical guides to the parts of a stills shoot that most often go wrong: the shot list itself, the call sheet built from it, the day’s running order against the light, how many looks or shots a day actually holds, and the lookbook shoot that combines all four at once. Each one is long enough to use on its own — a worked example, a table of realistic numbers, or a template — not just an argument for why planning matters.
Writing a shot list
What belongs on a shot list, the difference between a group and a tag, and a full worked example showing both at once.
What goes on a call sheet
Every section a call sheet needs, a filled-in example to copy, and the handful of omissions that cause the 7am phone calls.
Planning around golden hour
A worked day built around the light, not just a sunset time — and what to do when the day will not reach it after all.
How long a shoot takes
Realistic timings by type of work, where the hidden hours go, and how to build your own estimate from what actually happened last time.
No card. The free plan holds one active project at a time, for as long as you like — it is not a trial, just a limit that lifts once you wrap or archive the shoot.